The Millennial Generation and Paper-Based
By Cathy Foley, AF&PA Group Vice President
In order to continue to build a leadership voice on packaging, The
Responsible Package initiative recently researched how the millennial
generation uses and views paper-based packaging.
Millennials are the largest living generation in the U.S. The fact that they are entering their prime consuming years makes them uniquely influential because preferences they establish now will determine future trends.
Through an in-depth research study that incorporated social media, interviews and focus group discussions, we researched Millennials’ attitudes, values and behaviors when it comes to paper-based packaging and gained insights into the role it plays in their lives.