The Millennial Generation and Paper-Based Packaging

Sep 06, 2013

 The Millennial Generation and Paper-Based
 Packaging

 By Cathy Foley, AF&PA Group Vice President

 In order to continue to build a leadership voice on packaging, The 
 Responsible Package initiative recently researched how the millennial
 generation uses and views paper-based packaging.

Millennials are the largest living generation in the U.S. The fact that they are entering their prime consuming years makes them uniquely influential because preferences they establish now will determine future trends.
Through an in-depth research study that incorporated social media, interviews and focus group discussions, we researched Millennials’ attitudes, values and behaviors when it comes to paper-based packaging and gained insights into the role it plays in their lives.

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