Strategic Alliances

Paper and Packaging Board

Paper and Packaging Board LogoThe Paper & Packaging – How Life Unfolds® campaign, launched in 2015, reaches consumers at scale with messages important to the paper and packaging industry, like sustainability and innovation. Targeting both consumers and business decision makers, the award-winning campaign has generated over 11B impressions for the industry and its products, garners over 100M video views annually, millions of website visits each year, and reports a 12:1 ROI for the industry. 
The law that governs the program requires the industry to hold a “continuance referendum” within seven years from the start of the board in January 2014. Companies who paid assessments in 2019 vote whether to renew the campaign. This vote is overseen by USDA and is set to take place between October 12-23, 2020. Learn more at Referendum 2020.

American Forest Foundation

American Wood Council


Corrugated Packaging Alliance (CPA)
Fibre Box Association
Forest Resources Association (FRA)
Hardwood Federation

National Paper Trade Association (NPTA)

Paperboard Packaging Alliance (PPA)

Paperboard Packaging Council (PPC)

Paper Shipping Sack Manufacturers Association (PSSMA)

Softwood Lumber Board

The Forest Products Industry Compensation Association (FPICA)

The Renewable Bag Council

Treated Wood Council

Wood Products Council