By Akilah Robin
Manager, Paper Group
Since 2005, the Paperboard Packaging Alliance (PPA) has sponsored the annual Student Design Challenge (SDC), an innovative paperboard packaging design competition for North America’s top packaging and industrial undergraduate students. More than 220 students across the U.S. and Canada engaged in the 2015 challenge to design an innovative children’s toy package that showcases the lead character from an animated movie and could easily convert into a reusable and interactive play structure to use with the toy at home.
This year’s SDC winners and participants were recognized at a luncheon that was held in conjunction with PACK EXPO Las Vegas in September. Winners included student teams from California Polytechnic University (first place), Fashion Institute of Technology (second place) and Rochester Institute of Technology (third place), and the student teams as well as their schools received cash prizes. The event was live-tweeted from @PaperBasedPkg
, using #paperboard
. All 53 entries can be viewed here
A team of paperboard packaging industry professionals rated the entries based on their response to the competition scenario, innovative structural and graphic design, functionality, and the quality of the finished package. One of this year’s judges, Robin Matusik, is a packaging engineer at Hasbro Toy Company and an alumna of Rochester Institute of Technology whose team won first place in the first SDC in 2005. At the luncheon, Ms. Matusik spoke about her full circle experience, from participating in the 2005 to participating as an SDC judge a decade later.
With continued support from the AF&PA and the Paperboard Packaging Council, PPA gives future packaging designers hands-on ‘real-world’ experience with the innovative and renewable substrate of paperboard. We look forward to seeing what SDC alumni will do in their careers, and welcome students to participate in the 2016 SDC!
The Paperboard Packaging Alliance (PPA) is a joint initiative of the American Forest & Paper Association and the Paperboard Packaging Council. The mission is to promote the benefits of paperboard packaging and products to influence preference for these materials in packaging design and selection. For more information, visit paperboardpackaging.org.