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America 250 Paper Industry Marketing Toolkit

America is celebrating its 250th birthday. For 250 years, paper has helped record America’s ideas, powered its economy, delivered essential products and made democracy accessible.

Help celebrate how the paper industry is foundational to America’s past, present and future. 

Messaging

Feel free to use these messages in your materials.

  • “Paper is woven into America’s past and is essential to its future.”
  • “America at 250. Paper still at work.”
  • “Paper helped make American democracy possible and keeps it accessible today.”
  • “Paper didn’t just record democracy. It helped make it work.”
  • “Paper has evolved with America—adapting, innovating and delivering what people need.”
  • “Innovation didn’t replace paper. It expanded what paper can do.”
  • “For 250 years, paper has kept pace with progress.”
     

Sample Social Media Copy

  • American democracy has long relied on paper, and it still does. From ballots to classrooms to public records, paper helps keep ideas moving.
     
  • The first paper mill opened in America in 1690. Today, paper supports daily life across the country. From founding records to modern essentials, paper has adapted with America.
     
  • Paper helped record early American ideas and democracy. Today it supports shipping, health care and daily needs. America at 250. Paper still at work.
  • For 250 years, paper has evolved alongside America. For the next 250 years, paper will continue to support the American way of life with essential products.
     
  • Innovation has always been at the heart of the paper industry. Over generations, paper has adapted to new needs, including packaging, hygiene, healthcare and food service.
     
  • Paper supports the American way of life at home and helps education, public health and business nationwide operate.

AF&PA Social Handles

X: @forestandpaper

LinkedIn: american-forest-&-paper-association

Logo

Our America 250 logo reflects the paper industry’s enduring role in shaping American history, from the founding of the nation to today. It highlights how paper products have long supported communication, commerce and everyday life across generations.

Logo Terms of Use

Use the official logo without modification. The logo may be used on your company website, in print/printed corporate literature, on PowerPoint presentations and social media.

The logo may not be used on any product, including but not limited to company products for sale and free promotional items. If there are other places you’d like to use the logo, please let us know; AF&PA would be pleased to consider them.

Without prior permission, you will not permit others to use our name or logo.

You represent that the use of the logo will not infringe any third party’s intellectual property rights. You will not try and register the logo with the U.S. Patent and Trademark Office or the Copyright Office.

Download Logo

The America 250 download package includes:

  • PNG logo file
  • Style Guide and Terms of Use
Please enter your company email address to download the graphic. 
By downloading the logo, you acknowledge receipt of and agree to abide by the Terms of Use.

Need a Different Size?

If you need a different size or file type, please email Stacie Manger.