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Sustainability at the Root of the Paper and Wood Products Industry

"We use everything but the shade.” 

Sustainable forest management is a core value among AF&PA members. Our members know that our forests have a bigger story behind them, and it all starts at the root. Pulp and paper manufacturing emphasizes energy conservation and reuse of inputs and materials including fiber and water. We aim to do more with less by maximizing the efficient use of these resources, multiple times.

To help tell our sustainability story, AF&PA teamed up with the Pulp and Paperworkers Resource Council to talk to those who are working with the forest and trees up close. From mill operators to machine tenders, each worker has seen how sustainable forest management has dramatically affected the industry for good. Watch and learn why.

The American Forest & Paper Association (AF&PA) serves to advance U.S. paper and wood products manufacturers through fact-based public policy and marketplace advocacy. The forest products industry is circular by nature. AF&PA member companies make essential products from renewable and recycle resources, generate renewable bioenergy and are committed to continuous improvement through the industry’s sustainability initiative—Better Practices, Better Planet 2030: Sustainable Products for a Sustainable Future. The forest products industry accounts for approximately four percent of the total U.S. manufacturing GDP, manufactures nearly $300 billion in products annually and employs approximately 950,000 people. The industry meets a payroll of approximately $60 billion annually and is among the top 10 manufacturing sector employers in 45 states. Visit AF&PA online at or follow us on Twitter @ForestandPaper.