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Heidi Brock, President and CEO

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Heidi Brock

As President and CEO of the American Forest & Paper Association (AF&PA), Heidi Brock serves as the chief advocate for the pulp, paper, packaging and wood products manufacturing sector – an industry,

which accounts for approximately four percent of the total U.S. manufacturing GDP, manufactures nearly $300 billion in products annually and employs approximately 950,000 men and women.

Prior to joining AF&PA, Brock served as President and CEO of the Aluminum Association from 2011- 2019. In her role, Brock raised the industry’s profile, set new membership records, helped to grow the Congressional Aluminum Caucus and led the charge in two significant – and successful – trade enforcement cases. Brock has been featured in the pages of The Wall Street Journal, The Economist and The New York Times as well as on CNBC, Fox Business, NPR and many others. 

Before joining the Aluminum Association, Brock served as Vice-President of Federal and International Affairs for Weyerhaeuser, where she was an active member on AF&PA committees. During Brock’s 18 years at Weyerhaeuser, she worked as vice-president for e-business, director of strategic planning and manager for government affairs. Brock also served on the staffs of former U.S. Senators Dan Evans and Slade Gorton.

Brock sits on the University of Puget Sound Board of Trustees, the American Society of Association Executives (ASAE) and ASAE Foundation Boards of Directors, the U.S. Chamber’s Committee of 100 as well as the Board for DC Central Kitchen. In 2018, she was awarded the CMA Leadership Award to recognize her work to promote sustainability and manufacturing while chairing the National Association of Manufacturers’ (NAM) Council of Manufacturing Associations. In addition, she is a past board member of the Carlton Club and an active fellow of the US-Japan Leadership Program.

Brock received a bachelor’s degree in English literature and economics from the University of Puget Sound and a master’s degree in business administration from Georgetown University.

She is married to the Reverend Charles Brock and they have a son, Samuel.

Senior Leadership

Lindsay Murphy serves as American Forest & Paper Association Vice President of Strategic Communications. Murphy is responsible for crafting and executing complex strategic communications plans on notable public policy issues.

Murphy joined AF&PA in January 2019. She has led the modernization of digital assets to advance legislative and policy goals and addressed a wide variety of communications challenges – advancing issues, garnering publicity and negotiating crowded message environments. Having begun her career on Capitol Hill, Murphy previously held positions at various nonprofit, health trade associations and public affairs firms directing strategy and outreach.

An Arkansas native, she holds a master’s degree in Strategic Public Relations from The George Washington University and currently serves as a National Press Club Communicator Board of Governor. Lindsay resides in Virginia with her husband and four children.

Paul Noe serves as American Forest & Paper Association Vice President of Public Policy. Noe has extensive regulatory, legislative and technical experience, including in environmental regulation, regulatory reform, renewable energy, biomass carbon neutrality, chemicals and product stewardship, workplace health and safety and sustainability.

He previously served as the Vice President of Regulatory Affairs at the Grocery Manufacturers Association. Noe also has broad experience in public service, including as Counselor to the Administrator in the Office of Information and Regulatory Affairs, Office of Management and Budget (2001-2006), where he helped to lead the development of regulatory policy and White House review of regulations in the administration of George W. Bush.

He previously served as Senior Counsel to the U.S. Senate Committee on Governmental Affairs under Chairmen Fred Thompson, Ted Stevens and Bill Roth (1995-2001), where his work focused on reforming the regulatory process. He also has been a lawyer in private practice, most recently as a partner with C&M Capitolink LLC, as well as counsel in Crowell & Moring’s Environment and Natural Resources Group.

He currently serves as the co-chair of the Legislation Committee in the American Bar Association’s Section of Administrative Law and Regulatory Practice, where he co-chaired the work group that produced Improving the Administrative Process: A Report to the President-Elect (2016). Noe recently co-authored a book chapter, “Beyond Process Excellence: Enhancing Societal Well-Being,” published in Achieving Regulatory Excellence by Brookings Institution Press. In the spring of 2016, he served as a policy fellow at the University of Pennsylvania Law School, where he offered lectures in environmental law, legislation, advanced regulatory policy and administrative law. He has written numerous blogs and articles promoting regulatory reform, including benefit-cost analysis Bringing Accountability to Regulation: Doing More Good than Harm and good guidance practices Shining the Light on Regulatory Dark Matter: Due Process and Management for Agency Guidance Document.

Noe is a graduate of The Georgetown University Law Center, where he was a John M. Olin fellow in law and economics and an editor on the law journal.

Jan Poling serves as American Forest & Paper Association (AF&PA) Vice President, General Counsel and Corporate Secretary, having joined the association in September of 2007. She is responsible for the association’s legal affairs and governance issues and provides overall direction for the association as a member of the Senior Leadership Team.

Prior to joining AF&PA, Poling served as Associate General Counsel for Natural Resources in the U.S. Department of Agriculture, where she managed legal issues for 175 national forests and grasslands and supervised more than 60 attorneys working on conservation and natural resource issues in 11 offices around the country. She also previously served as an attorney in the U.S. Department of the Interior’s Office of the Solicitor and Office of Congressional and Legislative Affairs and as an Alabama Assistant Attorney General.

Born in Birmingham, Alabama, Poling received her Juris Doctorate from the University of Alabama School of Law and her Bachelor of Arts degree from Auburn University.

Eric Steiner serves as American Forest & Paper Association Vice President of Government Affairs. Steiner leads the paper and wood products industry’s legislative agenda and drives advocacy efforts before Congress, the Administration, and key state governments.

Prior to AF&PA, Steiner worked in Government Affairs for Elanco Animal Health and Kraft Foods, served as senior professional staff for the U.S. Senate Committee on Agriculture, Nutrition, and Forestry, served as a senior executive political appointee at USDA, helped lead government affairs for the National Association of Wheat Growers, worked as a law clerk at the U.S. Election Assistance Commission, and served as a Bill Emerson National Hunger Fellow with the Congressional Hunger Center.

Steiner earned a Bachelor of Science in Agricultural Education from Purdue University, and a Juris Doctor from the George Mason University School of Law. He lives in Virginia with his wife and their two children, serves on two nonprofit boards of directors, and freelances as a portrait, family, and wildlife photographer.

Elizabeth VanDersarl serves as American Forest & Paper Association Vice President of Strategy & Operations. VanDersarl is responsible for providing strategic guidance for the goals of the association and overseeing human resources, facilities, meetings, information technology and some finance functions at AF&PA.

VanDersarl joined AF&PA in 2005 and has held numerous positions, including Vice President of Government Affairs. Prior to joining the association, she helped lead the development of regulatory policy and White House review of regulations at the Office of Management & Budget. Her areas of focus included homeland security, transportation, labor, housing and health. VanDersarl also served as Counsel to Ranking Senator Fred Thompson (R -TN), on the Senate Committee on Governmental Affairs. Her first job in Washington, D.C. was with political pollster and pundit Frank Luntz. Before arriving to the nation’s capital, she was an Assistant State’s Attorney in Illinois.

VanDersarl holds an undergraduate degree from Saint Mary’s College, Notre Dame, Indiana and a law degree from the University of Notre Dame. She resides in Maryland with her husband and son.

Terry Webber serves as American Forest & Paper Association Vice President of Industry Affairs. Webber is responsible for maintaining synergy with government affairs, ensuring robust and integrated marketplace strategies across the sectors, and identifying new engagement opportunities for AF&PA Industry Statistics.

He joined AF&PA in 2011 and has worked in various roles in government and industry affairs. Prior to joining AF&PA, Webber was a postgraduate legal fellow for the Assistant Secretary for Civil Rights at the U.S. Department of Agriculture and a legal extern for the U.S. Securities and Exchange Commission Enforcement Division and the U.S. Attorney’s Office for the Central District of California. He also has an extensive background in Oregon politics, as campaign staff for former NBA Player Chris Dudley’s 2010 run for Oregon Governor and as senior staff for the state House Republican Caucus.

Webber holds an undergraduate degree from Northwestern University and a law degree from the University of Southern California, where he was on the Southern California Law Review. He is a member of the State Bars of California and Oregon. He resides in the Portland, Oregon area with his wife and son.

AF&PA Staff

Riki Abellano, Associate, Office Services

Paul Allworth, Manager, Statistical Programs

Neriza Ambat, Senior Accountant

Christine Amoonarquah, Special Assistant to the President

Lauren Blandford-Clark, Manager, Human Resources

Kory Bockman, Executive Director, Statistical Programs

Jeff Bradley, Manager, Forestry & Wood Products Policy

Agustin Cabrera-Sopo, Coordinator, Government and Industry Affairs

Clara Cozort, Coordinator, Communications

Sandra Cruz, Lead Associate, Office Services

Tim Ebner, Director, Communications and Press Secretary

Elizabeth Freeman, Accounting Clerk

Erin Hall, Manager, Government Affairs

Brian Hawkinson, Executive Director, Recovered Fiber

Karen Hibdon, Director, Statistical Programs

Stewart Holm, Chief Scientist

Stacey Holst, Director, Human Resources

Katherine Homra, Senior Coordinator, Legal and Public Policy

Tim Hunt, Senior Director, Air Quality Programs

Scott Jean, Manager, Purchasing and Facilities

Ram Krishnan, Manager, Web Development

Stan Lancey, Chief Economist

Julie Landry, Director, Government Affairs

Sandy Lee, Coordinator, Public Policy

Jesse Levine, Senior Director, Energy and Environmental Policy

Sundar Mahadevan, Director, Statistics and Policy Research

Stacie Manger, Director, Digital Communications

Sejal Patel, Manager Statistics, Senior Developer

Laura Pickard, Director, Government Affairs and International Trade

Mark Pitts, Executive Director, Printing-Writing, Pulp and Tissue

Radu Ramniceanu, Manager, Statistical Programs

Jeff Rhodes, Senior Manager, Network Administration

Laura Seidman, Manager, Environmental Policy

Kevin Shepherd, Director, Network Administration

Kathy Smith, Senior Manager, Meetings & Membership Services

Matt Smithhisler, Manager, Industry Affairs

Fara Sonderling, Manager, Government Affairs

Marvella Stewart, Receptionist

Abigail Sztein, Director, Government Affairs

Jamie Tiralla, Manager, Communications

Andrew Topps, Assistant General Counsel

Susan Van Eaton, Director, Meetings

Katherine Widman, Manager, PAC and Grassroots

Mitko Yordanov, Director, Statistical Programs

Kathy Zelaya, Manager, Legal and Office Services